SponsorMAX®
Our Executive Project Sponsorship Accelerator
Effective sponsors are the driving force behind successful change initiatives and projects. They inspire action, lead with vision, and elevate those around them, creating a lasting impact on organizational success.
For C-level executives who are sponsoring business change within their organisations, our accelerator provides a sponsor capability up-lift and capacity augmentation through an online masterclass, a sponsor capability playbook, personalised 1:1 coaching and on-the-job project support by a transformation expert so you can amplify transformative change within your organisation.
Ready to Elevate Your Sponsorship?
Join SponsorMAX® today and lead with confidence, clarity, and control.
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Start Your Sponsor Scorecard Today
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Explore the Online Mastering Project Sponsorship Masterclass
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Book a Consultation to further discuss how our accelerator can help you amplify your sponsor capability and capacity.
Free Diagnostic Tool
Sponsor Scorecard
Why this matters?
As an executive sponsor, you are at the heart of project success. Yet, sponsorship is often undervalued, leaving sponsors like you without the necessary training, support, or frameworks to navigate your role effectively. Research shows that strong sponsorship is the #1 predictor of project success, yet many sponsors are expected to perform without preparation.
The result?
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The Capability Gap – Sponsors step into their roles with little formal guidance.
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The Invisible Barriers – Blind spots in decision-making create misalignment.
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The Reactive Trap – Sponsors often struggle to oversee projects without a clear playbook.
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The Capacity Crunch – Juggling sponsorship with other leadership responsibilities leads to oversight risks.
If any of these challenges resonate, you are not alone, and there is a solution.
What does the solution look like?
SponsorMAX® is a comprehensive sponsorship accelerator combining structured learning,
real-time insights, and on-the-job, tactical, personalised, in-context support from a Transformation expert.
Step 1: Sponsor Scorecard
A diagnostic tool to assess your current sponsorship effectiveness and uncover blind spots.
Take our FREE Sponsor Scorecard quiz here to discover how you score against high-performance project sponsorship indicators and to level up your capability to sponsor business change and inspire teams!
Step 3: SponsorACTION Framework
A practical roadmap designed to help sponsors take deliberate, high-impact actions to drive project success.
The SponsorACTION Framework is a structured approach designed to empower project sponsors and guide them in effectively leading change initiatives. It focuses on five pivotal questions that address key decision-making points, ensuring alignment, control, and successful outcomes for projects.
Download your guide to the SponsorACTION Framework here.
Step 5: Project Sponsor Capability Playbook
If your organisation aims to enhance sponsorship capability more broadly, we can develop a Project Sponsor Capability Playbook, tailored to your organisation’s unique context, challenges, and strategic objectives.
By codifying sponsorship practices and processes, this playbook establishes a repeatable sponsorship model that ensures consistency and alignment across sponsors. It also facilitates the seamless onboarding of future and emerging sponsors, embedding strong sponsorship principles across the organisation in a way that reflects your specific business environment.
Step 2: Mastering Project Sponsorship Online Masterclass
A self-paced masterclass that walks you through the sponsor’s role, good practices, and real-world case studies.
Mastering Project Sponsorship is an online programme designed for current or new project & programme sponsors.
This masterclass progressively enhances your skills, guiding you step-by-step through every essential aspect of successful project sponsorship.
By the end of this masterclass, you will transform your sponsorship capabilities, contributing to greater project success and improved leadership within your organisation.
Download the brochure here.
Sign-up to our Project Sponsorship Online Masterclass here.
Step 4: Expert Advisory & Support
Gain 1:1 coaching or on-the-job, tactical, personalised, in-context support from a Transformation expert to help you address challenges in real-time and stay focused on what matters most.
You can engage with SponsorMAX in a way that suits you:
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Learn It – Online sponsor scorecard and masterclass for self-paced learning.
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Do It With You – Sponsor enablement programmes. Consultative and coaching support.
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Do It For You – Sponsor capability playbook. Project support from a transformation expert.
How we work with you?
SponsorMAX® is designed to give executive sponsors the clarity, capability, and capacity to lead with confidence.
Whether you are a new project sponsor or a seasoned sponsor, we provide:
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Capability Assessment – Understand where you stand with the Sponsor Scorecard.
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Good Practice Guidance – Learn what high-performing sponsors do differently.
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Real-Time Support – Access expert coaching and support to address project challenges in real-time.
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On-the-Job Support –Expert transformation support to free up your time while ensuring project success.
Our approach is simple: We empower you to be the sponsor your projects need, without adding to your workload.
The Results you can expect
For You as a Sponsor
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Clarity – Understand exactly what your role requires to drive project success.
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Confidence – Make strategic decisions backed by industry best practices.
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Capacity – Free up time by focusing on the right sponsorship activities, not the day-to-day project noise.
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Control – Proactively lead and navigate project challenges instead of reacting to them.
For Your Organisation
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Sponsor Impact is Amplified – Sponsors are equipped to lead effectively, providing clear direction and governance.
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Project Teams are Empowered – Teams benefit from engaged sponsors who provide the right level of support and decision-making.
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Project Success Rate is Increased – With stronger sponsorship, fewer projects fail, and more deliver on time, within budget, and to expectations.
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Business Outcomes are Realised – Strategic projects deliver measurable value, ensuring transformation initiatives achieve their intended impact.
Related Resources
Video Explainers
What Our Clients Say
J. Smith, Senior Executive
"Attending the Mastering Project Sponsorship masterclass was a game-changer for me as a project sponsor. The course provided me with deep insights into the critical role of sponsorship, equipping me with practical tools and strategies to lead projects effectively. The Sponsor Scorecard helped me identify my strengths and areas for growth, and the actionable steps offered in the modules significantly enhanced my capability to align projects with strategic objectives and deliver measurable outcomes. I highly recommend it to both new and experienced sponsors".